Senior Marketing Manager, Content - NYC New York City

Company: Industrious
Location: Chicago
Posted on: January 26, 2025

Job Description:

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We're looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We're excited about having a meaningful impact on people's workplace experience.Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.We are proud to have been recognized as one of America's 500 fastest-growing companies in 2020 by Inc. Magazine and one of Forbes' Best Startup Employers. To learn more, visit www.industriousoffice.com/careers.About The RoleWe're hiring an experienced and visionary Sr. Marketing Manager, Content to join our marketing team at Industrious to lead the creation and implementation of a full-funnel content strategy that drives brand awareness, reputation, and engagement with current and future members. Specifically, you'll lead the development of strategy as well as the creation of owned content across web, social, email, blog and other mediums.We'd love to hear from you if you're a wonderful hybrid: a masterful storyteller, systems thinker, dot-connector, brand steward, and content-ecosystem-builder who's passionate about the future of work and building a new function from the ground up! This is a hybrid role where you'll be expected to work in person at least 2 days/week at one of our locations in either Chicago or NYC; candidates must reside in one of those two cities.What you'll do:Strategy

• Author and execute a content strategy that resonates with our key audiences (from individual coworking members through Fortune 500 decision makers).
• Lead Industrious' content discipline to publish standard-setting content to increase awareness, reach, engagement, retention, and new member adoption.
• Oversee editorial content strategy, including development, execution, and evolution of key concepts and storylines across all editorial channels (owned content across web, social, email, blog and other mediums).
• Identify and activate new and innovative content opportunities for Industrious to welcome, empower, and delight current and future prospective members.Organic Social Media
  • Own the organic editorial calendar (creation, planning, reviewing, approving, and posting) across multiple channels (Instagram, LinkedIn, TikTok, YouTube, etc.).
  • Build programs that generate UGC and video content that enable us to get the word out about Industrious and tell our brand story!
  • Oversee community management (moderating and routing messages/comments, engaging with relevant creators, future customers, etc.).Brand, Thought Leadership, and Product Marketing Content
    • Collaborate with our Marketing, Leadership, Enterprise, and Sales teams to develop impactful thought leadership content.
    • Hands-on briefing, writing, proofreading, and editing to generate deliverables like white papers, blog posts, web content, email copy, long-form content, etc.
    • Develop messaging and positioning for Industrious products or member segments. Develop campaign-level content as well as sales enablement assets.
    • Support on the content strategy and development across marketing/product emails, website, and more.Leadership, Collaboration, and Process
      • Manage one internal copywriter and additional contractors (ex. content creators, writers, content agencies, etc.) as needed to achieve our content goals.
      • Collaborate with internal and external teams including Growth Marketing, Brand Marketing & Creative, Public Relations, Executive Leadership, Member Experience, Operations, Sales, Product Management, and more to ensure content synchronicity with strategic business and marketing initiatives.
      • Establish content KPIs, provide regular performance analyses to stakeholders, and refine content strategies based on data-driven insights.Required Experience
        • 7+ years of high-level communication experience with a background in content strategy, editorial/content production, digital or brand marketing within marketing, brand, corporate communications or agency environments.
        • Direct experience building and owning content and content strategies end to end.
        • Sound knowledge of content management systems, keyword research tools, social media platforms, and search engine optimization (SEO) best practices.
        • Experience managing and building a team of content creators (internal or external).
        • Exceptional written and verbal communication skills and the ability to articulate complex strategies to various stakeholders.
        • Ability to thoroughly understand Industrious member profiles, speaking to them in a way that "just gets them," while also understanding how to balance this member focus with business objectives.
        • A self-starter who thrives in a fast-paced, sometimes ambiguous environment.Preferred Qualifications
          • Proven success managing organic social channels (with or without creating the content itself) and shaping social strategy.
          • Mastery of video, audio, and/or long-form editorial formats, with a focus on effectively matching the medium to the message to achieve desired outcomes.
          • Strong network of freelance creative talent (writers, content creators, videographers, etc.) to help bring content to life.Compensation:The annual base compensation range for this role is between $110,000 - $120,000. The successful candidate's actual base compensation will be based upon a variety of factors, including but not limited to work experience, job related knowledge, skills, and professional qualifications. You will also be eligible for an annual performance-related bonus.Base and bonus are just two components of Industrious' total compensation package that may be available to employees. Other great employee perks and benefits include: heavily subsidized healthcare plans, generous paid time off, company stock options, wellness programs, professional development grants, 401k plan and many other benefits, subject to applicable eligibility criteria and company policies.
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Keywords: Industrious, Waukegan , Senior Marketing Manager, Content - NYC New York City, Executive , Chicago, Illinois