Vice President, Creative and Content

Company: Hyatt Hotels Corporation
Location: Chicago
Posted on: November 8, 2024

Job Description:

Hyatt seeks an enthusiastic VP of Creative and Content to join our Global Marketing department.In this role, you will be collaborating closely with the broader global and regional brand, marketing, loyalty, and digital teams, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization.Who We AreAt Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.Why Now?This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.How We Care for Our PeopleOur purpose sets us apart-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For list for the last ten years. This recognition is a testament to how our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.We're proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally
• Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company matchOur Commitment to Diversity, Equity, and InclusionOur success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board-from whom we hire and develop, the organizations we support, and whom we buy from and work with.Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.Who You AreAs our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and seek various opportunities to develop personally and professionally.The RoleThe VP of Creative and Content is responsible for developing and executing the creative strategy, branding, and execution of brand and marketing initiatives across Hyatt's diverse portfolio of brands. This role will lead a multidisciplinary creative team of 30+ individuals including designers, copywriters, production, and operations, collaborating closely with global brands, marketing, digital product design, and digital operations teams to ensure all creative output is consistent with the brand's vision and business objectives. This leader will drive innovation in design and deliver world-class content that aligns with Hyatt's commitment to providing authentic and memorable hospitality experiences.
• Lead concept, development, and execution of global or regional integrated marketing campaigns to drive brand awareness, engagement, and revenue growth across Hyatt's portfolio of brands and World of Hyatt.
• Ensure brand consistency and quality across all marketing and communication materials globally and in the region, including advertising campaigns, digital content, in-room collateral, signage, and other branded assets.
• Oversee the planning, prioritization, and management of multiple creative projects, ensuring timely delivery and alignment with strategic objectives.
• Implement efficient workflows and processes to streamline creative development, reviews, and production.
• Develop and manage the creative services budget, optimizing resources to maximize impact and ROI.
• Oversee the production of high-quality creative materials, including photography, videography, print collateral, and digital content, from concept to completion.
• Manage and support relationships with external agencies, vendors, and freelance talent to supplement in-house capabilities as needed.
• Foster a culture of continuous improvement and innovation within the creative team.
• Demonstrate a commitment to Hyatt's core values.QualificationsExperience Required:---10+ years of experience in a creative leadership role, preferably in an in-house agency or creative advertising agency.Experience Preferred:---Bachelor's degree in Marketing, Advertising, Graphic Design, or a related field.The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.We welcome you:Research shows that women, people of color, and other historically excluded groups tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We'd love to consider your unique experiences and how you could make Hyatt even better.
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